Breville

Breville is an international leading brand in kitchen countertop appliances.

Partnered with Tippingpoint Labs to create a website for Food Thinkers, powered by Breville, which is all about food, cooking, chefs, recipes, and videos. The site was designed to tie directly to their US e-commerce site. Each recipe displays the Breville product used in it and links you to the breville website to purchase.

Ebooks full of recipes incorporating top chefs and Breville’s latest appliances were created several times a year.

Email campaigns were also built around the brand as well as customized video graphics for all videos put together with the video specialists from Tippingpoint Labs.