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Branding
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Web Design
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Front-end Development
Operation American Soldier is a non-profit organization specializing in sending mail to soldiers.
The goal of the website design was to showcase exactly what this organization does, immediately and effectively upon visiting the site. As well as to redevelop and improve their web presence, thereby increasing visitors, potential donors and volunteers, and awareness to their cause.
Airmail diagonal stripes create the header and footer border. In order to keep a professional and well designed site, the palette is dominantly blues and greys. The red was used sparingly – as a highlight, rollover effect. Stars are used for active states and subtle design elements. A uniform like texture covers the background to further the look and feel of soldiers.
The new logo embraces USA’s colors with a star and a US mail mark.
